INSIDER ESPORTS - Technological giant Microsoft to open its own retail stores.
With large money makers coming from the Xbox Live Marketplace and Zune, Microsoft hasn’t provided too much help to the middle man for years.
Things are about to change, however. Microsoft announced today that they are going to be launching its own stores “to transform the PC and Microsoft buying experience.”
The main detail that Microsoft wants fans to know is that they want to provide and demonstrate the great advantages that its company provides. Also, Microsoft wishes “to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.”
To oversee the project, Microsoft has brought David Porter on board to oversee the retail stores as vice president. Porter had been head of Dreamworks worldwide product distribution since 2007, but he’s looking to draw on his prior experience with Microsoft to bolster his reputation.
As of now, no set dates or locations have been set for these retail stores.
In a statement on www.gamespot.com
, Porter stated, “I am excited about helping consumers make more informed decisions about their PC and software purchases, and we’ll share our knowledge from our stores with our existing retail and OEM partners that are critical to our success.”